Marketing the Indy Author

Marketing is the hardest part of going Indy.
What should the budget be?
Where should I advertise?
What kind of ad?

It's time. I've been slacking in the marketing department for ~ like~ ever.
I've done a facebook ad. Very easy to do, you can set a budget and say what kind of people you want to see your ad. However, I didn't see any great return on it. But I know this is something I have to do if I ever want to make a living at this writing stuff.

Thinking of places like these:

Indie Author News

Kboards

BookBub

Google Adsense

Yahoo Ads

I'm not sure which would be more productive. I think I need to go find a book about this stuff.

I did get a book recommended by Hugh Howey on Facebook. It talked about creating an email list so you can update your fans, but at my level, with my 3.5 measly little books, I wonder if it would be worth it?

Any recommendations on marketing or a book on marketing for the Indy would be greatly appreciated.

Happy Writing!

Oh wait! This is my new foster pup. He's thin as sticks and was found as a stray in Cliffwood, New Jersey. We're looking for his owners but he must have been out on his own for a long time because he's very skinny.

And he's collecting all the dog toys in the house.