Google: Facebook Ads for Indie Authors

If you put "Facebook ads for Indie Authors" into a search you get a lot of hits. Everyone has advice on how to promote your book on Facebook and I think I'm going to have to save this research for Saturday morning and coffee. I know I'm going to want to take notes.

Right now my facebook report says I've reached 453. However my page views for my author fb page says 671. I'm guessing this sudden page view phenomenon is connected somehow to the ad.  So I guess I should go write something witty and awesome on that page to keep them coming back.
Bottom line; No Sales. :(

Amazon Ranking for Writers

I'm not understanding Amazon's ranking system. I check my rank (probably too much) but it fluctuates constantly. What's up with that?

Its never great..ever. But I watch it anyway. You know, average day...check Amazon rank, think about blogs, page views, check Amazon rank, check for new reviews, maybe open latest WIP, check Amazon rank before starting. Coffee break, check rank again.

The rank is constantly going up and down by thousands. What does this mean? Does it rise and fall by page views? It certainly can't be for sales. At least not with this book so far.

Can we improve it? Am I doing something to wreck it that I don't know about?

Okay, now someone tell me how to stop watching it. Its almost as addictive as facebook.