As in any art things are a work in progress. Even after the book is written and rewritten and rewritten there's more to do. Once the story's told we move on to preparing it for publication/formatting, cover art, and then correcting the formatting.
When I first put Soul Mates up for some reason in the first paragraph (and only the first) all the "o's" turned into zeros "0". Very weird. Then I saw all my other typos! Yikes! How embarrassing.
So you Facebook your people, email your friends and then attack the web.
I'm just starting the attack and am in the process of building a website. Scary putting your real name on a website. Here in Aimless land I'm pretty anonymous, but out there I am who I am.
For better or for worse.
But like the tiger and life in general: Its a work in progress.
Now where should marketing go from here? I have a few ideas and I'll be blogging them later. Where did you go with it?