Indie Marketing & Podcasts

In my search for marketing ideas, (Yeah, I know I should spend more time writing...) I went to YouTube. You can learn anything on YouTube. My daughter learned to play guitar there and she's quite good now. So, I figured I'd see if anyone there had Indie marketing ideas.

I found Joanna Penn and you can see her wealth of ideas on this video.
She talks about a lot of things, but one that caught my eye was Podcasts. I have a few short stories I don't know what to do with. Not enough to throw into a novella, but I wanted to do something with them. Podcasts? Would that lure people to read my other books?

My other Podcast idea is to read a chapter or two of one of my books. Then add, "To read Soul Mates go to www.jeannedonnelly.com." I only worry that it might piss people off. Would they see it as an interesting hook or a feel cheated? The Podcast would be free. Maybe put a note that says, "First chapter of Soul Mates read by the author?"

History lesson; When James Patterson was a new author he wanted to do a commercial. His publisher/agent said he was crazy. It wouldn't work and would be a waste of money. He did it anyway and landed on the New York Times best seller list. It worked and look where he is now.

Anyone out there Podcasting?

Romance! Suspense! Old boyfriends! Add in one crazy Rescue Dog and the fun begins!