Google: Facebook Ads for Indie Authors

If you put "Facebook ads for Indie Authors" into a search you get a lot of hits. Everyone has advice on how to promote your book on Facebook and I think I'm going to have to save this research for Saturday morning and coffee. I know I'm going to want to take notes.

Right now my facebook report says I've reached 453. However my page views for my author fb page says 671. I'm guessing this sudden page view phenomenon is connected somehow to the ad.  So I guess I should go write something witty and awesome on that page to keep them coming back.
Bottom line; No Sales. :(